Ecommerce Unpacked BFCM Wrap-up

Thu, Dec 1, 9:00 AM (CST)

A virtual summit focused on data-driven insights from the busiest week in ecommerce.

About this event

Register now for this full-day virtual event, and customize your agenda to catch dedicated sessions from 20 ecommerce technology leaders from around the world.

Get the inside scoop on Cyber Week performance from the technology platforms powering the biggest brands in ecommerce.

Don't miss this very special holiday event to see how ecommerce performed amid looming economic uncertainty, and a global return to in-store shopping. Each session will present Cyber Week performance insights from the speaker's specialization across the customer journey.

Register now and learn how to:

  • Build an omnichannel fulfillment strategy based on global shipping and sales performance from Thanksgiving through Giving Tuesday 2022.
  • Track competitive pricing changes that happened during Cyber Week to inform your December promotional strategies.

  • Navigate peak season carrier delays and shipping disruptions to meet customer expectations around fast delivery.
  • Manage the 31% increase in returns during the 2022 holiday season.
  • Communicate with customers during peak season to build stronger relationships with live chat and support resources.
  • Integrate BFCM advertising trends across Google, Facebook and Amazon into your 2023 media planning strategies.
  • Cater to eco-conscious shoppers based on a Cyber Week buyer behavior analyses.
  • Capitalize on BFCM new customer acquisition with powerful email & SMS strategies that keep your brand top of mind.
  • Plus retention marketing lessons from BFCM 2022 from one of the leading global ecommerce agencies. 

… and so much more!

Tune in LIVE for this all-day virtual event looking back on the busiest week in ecommerce, while looking forward to the year ahead. 

P.S. You won't get this data anywhere else.

Can't make it? Register now, and get the recordings in your inbox to watch on-demand! 📬



  • Francesca DeCastris

    Francesca DeCastris


    Partner Manager, Logistics and Global Expansion

  • Gina Ellison

    Gina Ellison


    Partner Marketing

  • Karley Daudell

    Karley Daudell


    Sr. Partner Manager, Agency

  • Krista Pisciotta

    Krista Pisciotta


    Partner Manager, Technology

    See Bio
  • Margaret Glavey

    Margaret Glavey


    Partner Solutions Consultant - Sales Channel

    See Bio
  • Tom Davis

    Tom Davis


    Sr. Partner Manager - Technology

    See Bio